Hey JCREW #IMREADY for change. We want YOU to include models with disabilities in 2015. We want YOU to be part of the #15in2015 . 15 retailers including models with disabilities in 2015.
Note: Changing the Face of Beauty quickly met its #15in2015 so now it’s #15in2015 x 2!
We want YOU to be part of the #15in2015 x 2 retailers including models with disabilities in 2015.
We’re thrilled to take part in the #IAMREADY campaign by Changing the Face of Beauty to promote inclusion in advertising. We believe everyone should see themselves reflected in all aspects of their community and a large portion of that is through the mainstream media.
One of the reasons we started Ollibean was the lack of seeing accurate depictions in the media of families like our own. We’re here together each and every day. Henry doesn’t just show up for the extra-special episode . The models we used for the photo shoot shown on the home page were family friends – brothers and sisters, some with visible and invisible disabilities and some without.
Just like real life- pretty simple really.
1 in 5 Americans – or 56.7 million people – reporting having a disability, according to the 2010 U.S. Census Bureau.
Given the massive numbers, it’s surprising that more national retailers are not hiring more models with visible disabilities. Most people feel more inclined to buy products, after all, when they see those products modeled by someone who is a more-attractive version of themselves.
Target has a history of success with hiring models with disabilities, specifically, hiring models with Down syndrome. This practice has brought national attention and acclaim to the retailer. While Target’s attention to hiring diverse models is heartening, there are very few other national retailers who follow suit.
Heather Bradley, who is the mother of Izzy, the adorable model hired by Target, is trying to change that. Together with Katie Driscoll, founder of Changing the Face of Beauty, she started the “I’m Ready” campaign whose goal is to invite 15 national retailers in the year 2015 to hire a model with a disability.
While children with Down syndrome have recently been the most visible models with disabilities, the “I’m Ready” campaign